Altria Writes Down Juul Investment by $4.5 Billion Amid Vaping Backlash Markets Insider Exclusive Wealthy Investors Rescued Juul From Bankruptcy. Others Are Crying Foul. WSJ Altria Takes a $4.1 Billion Hit on Juul Stake The New York Times Juul Labs expands Juul2 system with Peach flavour Better Retailing Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP Bloomberg Juul Labs reaches $438.5 million settlement in youth marketing probe The Week